Experience Design event in Belgium

If I wasn't going to Berlin for EURO IA 2006, I'd love to attend this event:

Opening Conference for the Belgian Experience Design Lab, on September 29 in Genk (Belgium).

Nathan Shedroff ("Mister Experience Design") will keynote, and there will be host of designers present from places such as RCA, Zollverein, Experientia, as well as Belgian local and regional representatives. The event seem to be held at the site of a former mine.

If you care about Experience Design, and happen to live/be in the neighborhood, I encourage you to attend this event! (and come to Berlin later that evening or the next morning)