User Experience, As Seen On TV

User Experience as a term has now made its appearance on American national TV! Apparently, the new Vehix.com television advertisement actually has an actor saying the lines, "How do we improve the user experience?"

Adaptive Path's Ryan Freitas mentions it on the Adaptive Path blog.

I think this is a good development, similar to what happened when ergonomics made it into car-seat and computer mouse advertisements, and I can't wait until it happens here in The Netherlands.

(Yes, this is typical third-degree blogging, but hey, it's good news about UX!)