Tuesday, December 05, 2006

Magritte-like, somewhat creepy, but beautiful!

There is a commercial on Dutch TV these days for an insurance company (RVS) that has a wonderful atmosphere: it manages to both creep me out and give me a warm feeling.

The visual style smells of the work of the Belgian painter René Magritte, who is best know for La trahison des images, his painting of a pipe with below it the words "this is not a pipe").

On its website, the company describes the commercial as follows:
With this commercial, RVS want to bring across the message that there is always an RVS consultant around when you need one. It also symbolizes how the consultant is looking ahead for his clients and informs them about financial implications at important moments in their lives. And how he offers them a fitting, personal financial advice.
(the last bits aren't clear from the commercial, but the first line-and-a-half are very well covered)

The commerical can be viewed directly from the RVS website or, of course, via YouTube.

The background music, "Come wander with me" by Jeff Alexander, adds to the experience. To me, this is a great example of corporate design.


Blogger kaeru said...

Of course the man with umbrella is an icon long used by RVS in its logo, which makes the commercial work even better.

1:01 PM, December 11, 2006  

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